Aldi - Christmas

The Brief : Showcase all of the KIIS Network’s multi-platform campaign ideas for Aldi’s “Sides of Our Life” Christmas campaign in a fresh and engaging way.

The Insight: Discovering that Aldi would be using the Dirty Dancing hit “(I’ve Had) The Time of My Life” by Bill Medley & Jennifer Warnes within their advertising

The Idea: I created a fun narrative video which detailed all of KIIS’s offering in a highly relevant way, re-interpreting ALDI’s chosen song to form a memorable pitch asset which helped secure the $1million account.