Aldi - Christmas

The Brief : Find a creative way to summarise the KIIS Network’s multi-faceted pitch for Aldi’s “Sides of Our Life” Christmas campaign.

The Insight: Discovering that Aldi would be using the Dirty Dancing hit “(I’ve Had) The Time of My Life” by Bill Medley & Jennifer Warnes within their advertising

The Idea: I scripted a narration that detailed all aspects of the KIIS offering in a fun and highly relevant way, re-interpreting ALDI’s chosen song to create a memorable pitch video which helped secure the $1million account.