The Juice Brothers
The Task : Demonstrate how KIIS can help deliver a ‘fame worthy’ idea for The Juice Brothers
The Insight: Despite wanting to live greener lifestyles, we often lack the patience to do so
The Idea: To create a zesty campaign that showed ‘The Juice Brothers’ how KIIS can bringing their sustainable, country values to life in the city.
Creative Direction / Brand Narrative : Paul Campbell
Visuals : Kristi Austin
Sound : Kacey Baker